SEO for dental clinics

SEO for dental clinics: patients from Yandex and Google

We bring patients to your dental clinic from search and maps: local SEO, service pages with prices, reviews and expert content. We have experience promoting dental clinics in Moscow and the regions.

  • Experience promoting dental clinics in Moscow and the regions
  • Local SEO: maps, reviews and branch pages by neighborhood
  • Service pages with prices — from treatment to implants
YandexGoogleYandex WebmasterGoogle Search ConsoleYandex MetricaYandex BusinessYandex MapsSchema.orgAlice AIChatGPT
Niche specifics

What makes dental SEO different

Patients choose a clinic nearby, compare prices and read reviews. Dental SEO is about local search, strong service pages and trust.

Local SEO

Patients choose a dentist close to home or work. We promote you on maps and for queries mentioning neighborhoods and metro stations.

Service pages

Implants, braces, veneers, treatment, pediatric dentistry — a separate page for each service, with prices.

Reviews and rating

Map ratings and patient reviews are among the main factors in choosing a clinic.

Doctors and trust

Doctor pages with experience and certificates, the license and company details matter to both search engines and patients.

A medical topic

Dentistry is a YMYL niche. Content must be accurate, and the site must meet the requirements for medical websites.

Online booking

A convenient booking form and a call button on mobile — so that traffic turns into patients.

What our SEO service includes

Comprehensive work, not just "buying links"

01Audit and strategy

In-depth analysis of your site and competitors: we find the weak spots and determine what will drive growth fastest.

02Keyword set

We collect the search queries your customers use and map them to the pages of your site.

03Technical optimization

Page speed, indexing, structure, meta tags, structured data — so search engines understand your site correctly.

04Content

Our copywriters write texts that attract traffic, hold attention and prompt action.

05Commercial factors

Prices, contacts, terms, reviews and trust signals — what affects both rankings and the customer's decision.

06Links and mentions

Ethical growth of your backlink profile and mentions on relevant platforms — no spam, no penalties.

07Regional SEO

One city, several regions or all of Russia — the strategy depends on your geography.

08Analytics and reporting

Rankings, traffic, conversions and user behavior — in a monthly report with clear conclusions.

Free tool

Express website check

In 30 seconds we check the technical foundation your rankings depend on: indexing, speed, headings, structured data, sitemap, and access for search and AI bots.

We only check public data: the home page, robots.txt, sitemap and llms.txt.

?

Your site's score and a list of what to fix first will appear here.

The express check assesses technical conditions only. A full SEO audit covers structure, content, competitors and growth opportunities — and we do it for free.

Results

Our clients' case studies

Where things stood before we started and where they are now.

All case studies
inpsycho.ru
353
queries in the top 3
×3
traffic growth
apelsinpushka.ru
060
queries in Yandex top 10
01,300
traffic
аренда-перегружателя.рф
13650
queries in Yandex top 10
1402,891
traffic
How we work

A transparent process with no "black box"

First month
We plan
  • Audit of your site and competitors
  • Keyword research
  • Six-month work plan — adjusted after the first month's analytics
Every month
We work
  • We complete the planned tasks
  • If new tasks come up, we handle those too
  • Technical optimization, content, links
Every month
We report
  • Detailed report on the work completed
  • Rankings and traffic analytics
  • Conclusions and the plan for next month
Always
We stay in touch
  • We answer your questions as the work progresses
  • We have in-house developers for site improvements
  • You can add paid ads while SEO builds up
Pricing

Base prices for SEO

Use the plans as a guide to SEO pricing. The exact cost depends on the scope of work and the competition — we will quote it after a free audit.

Standart
50,000 ₽/month

Small regional dental clinics

Discuss
Business
120,000 ₽/month

Dental clinics in Moscow and major cities

Discuss
Premium
from 150,000 ₽/month

Dental clinic chains

Discuss
What affects the cost of SEO
  • Keyword volume. The number of key phrases to target and the traffic goals you set.
  • YMYL topics. Health, finance, law, education, safety — promotion is harder and may cost more.
  • Geography. One region or several; for example, SEO in Moscow costs more than in a small town.
  • Site history. The amount and quality of previous development and SEO work done by other contractors.
  • Technical fixes. The cost and time of fixing issues found in the technical audit.
  • Competition in your niche. A good indicator is the cost of paid search traffic in your industry.

SEO for other industries

We have experience promoting businesses across many sectors. See how we work with other niches.

SEO + GEO
Visibility in search and in AI assistants

More and more customers ask ChatGPT, Alice and GigaChat for advice. AI assistants rely on websites that rank well in search, so SEO and GEO work best when developed together. We measure AI visibility with our own tool, PromoLab AI Radar.

Learn about GEO
Alexander Nikolaev, Head of PromoLab
A word from the founder

We have been doing SEO since 2010, focusing on results that affect the business. For a dental clinic that means patients who book appointments.

We build a strategy around your neighborhood, services and competitors — and promote only with honest methods, because in healthcare trust matters most.

Alexander NikolaevHead of PromoLab
Reviews

All reviews

Before working with PromoLab, we had worked with several well-known website promotion companies and freelancers. It was a bitter experience, because none of them delivered even a tenth of the results that Alexander and his team achieved. The success of our business is PromoLab's achievement too!

Alexander Kravchenko
Alexander KravchenkoCEO, Megalogistika

We are completely satisfied with our cooperation with PromoLab. A professional approach, lightning-fast responses to our requests and strong results—that is how their work can be summed up in a few words.

Alexander Dembovsky
Alexander DembovskyBusiness Development Director, M-Technology

After turning to PromoLab, we optimized our budget and increased our average conversion rate 2.5 times. For some traffic sources the conversion rate was around 40%. Despite such strong results, the team keeps suggesting new tools and working to improve performance

Olga Foshchan
Olga FoshchanDeputy CEO, MF Invest

We partnered with Promolab to design our website. We found them incredibly helpful and patient as we really didn't know what we wanted. Alex met with us on numerous occasions and we found the whole process a great experience. We ended up with a website we loved. I would definitely recommend Promolab - you won't be disappointed.

Mike Weber
Mike WeberCEO Sartale
Questions and answers

Frequently asked questions

How much does SEO for a dental clinic cost?
Base plans range from 50,000 to 150,000 ₽ per month and up. The price depends on the number of services and branches, the city and competition. We will quote the exact cost after a free audit.
Which services should be promoted first?
Those that bring the most revenue and are in demand in your area: most often implants, orthodontics, prosthetics and treatment. We set priorities after analyzing demand.
Do we need to publish prices on the site?
Yes. Patients compare prices before they call, and search engines treat them as a commercial signal. We set up the price list so that it is easy to keep up to date.
How do we stand out on Yandex Maps?
You need a complete Yandex Business listing, photos, up-to-date opening hours, reviews and responses to them, and a link between the listing and the website. We set all of this up as part of local SEO.
How do you promote a chain of dental clinics?
For each branch we create a separate page with its address, doctors and services and promote it for queries mentioning the neighborhood or metro station, as well as on maps.
Can SEO be combined with advertising?
Yes, it is a good combination: Yandex Direct ads bring patients right away while SEO gains momentum. Medical advertising must comply with legal requirements — we take that into account.
When will we see results?
Work on maps and reviews pays off faster. The first changes in the site's rankings are usually visible after the second month, and a steady flow of patients from search comes in 6–12 months.
Free
Free SEO audit of your website

We will run a basic technical audit and show the key issues holding back your rankings.

  • We need your website address and, if possible, access to Yandex Metrica and Yandex Webmaster — if you do not have them, we will set them up
  • Send us a list of target search queries if you have one
  • See a sample audit (PDF)
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